Fashion Vista

 Fashion is most often thought of as a global industry that is invested in anticipating what we wear and how we wish to appear to others. But fashion isn't just a business. It's also a cultural and social phenomenon, driven by the desire for the new.

What is a concept in fashion?

A concept is the idea a designer uses to create a collection. It's the underlying logic, thinking, and reasoning for the design focus of a season. Fashion designers create looks and collections by first developing a concept.